How to Identify your Magical Unicorn Clients
OK, let’s talk about your magical unicorn clients.
HONESTLY, THEY’RE THE UNICORN POOPING RAINBOWS EMOJI IN MY BRAIN, BUT USE WHATEVER HILARIOUS IMAGE CALLS TO YOU!
I want to talk about something a bit different. You see, we all work with clients who rave about you, but how was your experience with them?
WHEN I HAVE CLIENTS STRUGGLING TO HONE IN ON THEIR FOCUS, I HAVE THEM PLACE A HANDFUL OF CLIENTS INTO 3 CATEGORIES:
Your Favorite Clients - These are your unicorns pooping rainbows. The cream of the crop. They never questioned your price, followed your entire process to a T, rave about you to their friends (sending you more magical unicorns your way), and are just genuinely great people who fit with your brand’s strengths. These people teach you confidence, and to trust your business instinct! They also remind you that there is a lot of good in the world.
Your Mid Range Clients - These are great clients! They’re high up on the list, but maybe there’s just something that you don’t connect with personally. On paper, it looks like you should be perfect, but when you dive it just doesn’t feel like the same magical spark as your favorite clients. I want to be very clear -> These are GREAT clients that you still love to work with! They might be your bread and butter when compared to your favorite clients, but it’s totally OK to just have a friendly and professional business relationship together! Seriously, if you had all magical unicorn clients, your business might not grow as much. These people are great and keep you on your toes; maybe they even push you outside your box! These are wonderful people, and the biggest platform for personal growth.
Your No-Go/Red Flag AKA the Client Villain - I wrote all about the client villains (aka the “Franks”) in this blog post, but in summary -> they’re the people you don’t want to attract. Yes, they’re nice enough people but they won’t ever be ready for your services and your values don’t align with theirs in business. These are the people that teach you boundaries. They might also be the people that teach you why a workflow and deadlines are critical, why you absolutely want a contract, and how to back out gracefully if it falls apart.
